Public Documentation

How To Use EYE

A complete, simple guide for all product functions, what each metric means, and how to take action.

This page is public and does not require authorization.

Quick Start

  1. 1Create your domain in the dashboard.
  2. 2Install the tracker script on your website.
  3. 3Open the dashboard and verify first events are arriving.
  4. 4Use the period filter (7d/30d/90d) before reading trends.

Operating Advice

  • Use one domain at a time when reading reports to avoid mixed interpretation.
  • Compare 7-day and 30-day windows before making product decisions.
  • Treat bounce rate and session duration together, not separately.
  • Investigate pages with high traffic but low conversion first.

All Main Functions

Dashboard Overview

See core KPIs: visitors, sessions, bounce rate, average session duration, and trend chart.

Advice: Use this as your daily health check. If visitors rise while conversion drops, inspect top pages and funnels.

Realtime

Watch active visitors and live events as they happen.

Advice: Use during campaigns or launches to detect traffic quality issues quickly.

Visitors

Explore individual visitors, session counts, locations, devices, and recent journey.

Advice: Segment by country/device to spot regional or device-specific friction.

Pages Analytics

Analyze top pages by views, unique visitors, and engagement signals.

Advice: Improve top entry pages first, because small gains there affect many sessions.

Referrers

Measure where traffic comes from (search, social, direct, campaigns).

Advice: Double down on sources with high engagement, not just high volume.

Funnel Builder

Create multi-step conversion funnels and identify where users drop off.

Advice: Fix one bottleneck step at a time, then measure again after deployment.

UX Intelligence

Review UX issues and quality scores to detect friction patterns.

Advice: Prioritize issues affecting key pages in your conversion path.

Custom Events

Track business-specific actions like signup_click, checkout_start, and form_submit.

Advice: Keep event names consistent and action-oriented to avoid reporting confusion.

Identities

Map anonymous activity to known user identities when available.

Advice: Connect identity after user consent and login for better lifecycle analysis.

Companies

View company-level traffic enrichment for B2B use cases.

Advice: Send high-intent company visits to sales follow-up workflows.

Exports

Export analytics datasets for offline analysis and sharing.

Advice: Use scheduled exports for recurring reports to avoid manual effort.

Settings

Manage profile, notifications, domains, security, and billing.

Advice: Enable 2FA for all admin users and keep webhook endpoints monitored.

Metrics: What Numbers Mean

Name
Meaning
Advice
Visitors
Unique visitor identifiers during the selected time period.
Growing visitors with stable quality usually indicates healthy acquisition.
Sessions
Distinct visit sessions generated by users.
A strong visitors-to-sessions ratio can indicate repeat engagement.
Pageviews
Total page view events captured.
Use alongside visitors to understand depth, not just reach.
Bounce Rate
Percent of sessions with only one page view.
High bounce is not always bad; evaluate by page intent and traffic source.
Avg Session Duration
Average time users spend in a session.
Validate against conversion outcomes; longer is not always better.
Top Pages
Pages receiving the highest pageview volume.
Optimize these pages first for UX and conversion messaging.
Top Countries
Geographic distribution of visitor activity.
Localize language and offers for top markets where possible.
Top Devices
Traffic split by desktop, mobile, and tablet categories.
If mobile dominates, test forms and checkout flow on small screens first.

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Documentation is public, but live analytics and configuration require account login.