Blog
Stories and lessons from inside EYE.
We Were Losing Ad Conversions to Our Own Performance Optimization
Deferring gtag.js and the TikTok pixel to idle time made our site faster and quietly broke conversion tracking for anyone who converted fast. Here is the bug and the one-line fix.
Our Own Signup Funnel Was Losing 90%+ of Visitors — Here's What We Changed
EYE flagged its own register page as the biggest drop-off point on the site. We fixed it the same week.
We Found 303 Dead Clicks on Our Own Homepage (Using Our Own Tool)
We run EYE on our own marketing site. Here is the exact broken element it caught, and what we did about it.
How We Found Where 98% of Signups Vanished — Using Our Own Analytics
Individual user journeys pointed at the wrong problem. Aggregate funnel data revealed the real leak. Here is how to find where visitors actually drop off — and avoid the survivorship-bias trap.
The Hidden Font That Slowed Our Mobile Site by 1.3 Seconds
A single render-blocking font import was delaying our mobile pages by 1.3 seconds and hurting our Google ranking. Here is how we found it with PageSpeed data and how you can fix slow mobile load on your own site.
Why Users Abandon Your Signup Form (and the Exact Field That Kills Conversions)
Most signup forms leak users at one specific field. Here is how we found the exact field where visitors quit — automatically, with no code — and how you can fix form abandonment on your own site.